The beef industry is structured by two types of consumption: everyday purchases oriented towards economical products in tender portions, often processed (such as chopped steak) and pleasure purchases oriented towards a search for gustatory pleasure and the satisfaction of societal and environmental criteria.
However, it is difficult for the industry to guarantee regular and homogeneous products to satisfy consumers. These inadequacies stem from the current carcass grading systems. Thus, the professionals we met appear to be in favor of a change in the grading system based on a sensory quality prediction system that could be inspired by foreign systems such as "Meat Standards Australia" for butchered cuts. Such a system, through its segmentation, could meet the expectations of both types of consumption, daily and pleasure, allowing to generate an added value for the whole sector as it is the case in Australia. However, the diversity of organizations with sometimes divergent interests makes it very unlikely, in the short term, to set up a prediction system on a sector-wide scale. Thus, the implementation of a carcass prediction system would more likely be the result of an individual initiative. The links where an individual initiative is most likely are, on the one hand, mass distribution for which the triggering lever lies in the dissemination of knowledge and, on the other hand, meat companies independent of livestock farming that wish to ensure a regular and qualitative supply. In addition, economic, operational, political and knowledge barriers make it unlikely that a sensory quality prediction system for beef will be developed collectively or by the upstream sector. However, a low probability exists, depending on the perception of a possible socio-economic opportunity by an innovative organization or on the evolution of European regulations.
